These “emotions cups” are genius

We absolutely love the creativity in these cups.

Created by the Armenian Branding company Backbone Branding, they are simply brilliant.

“After the successful launch of the brand Gawatt, our client decided not to rest on his laurels and promote his brand by using promotional packaging. In this particular case, we chose disposable cups as a means of promoting the brand.

We created four various personalities in style of coffee shop without going far from the insight of the brand to give customers a great bunch of positive emotions with just a cup with smile.

The interesting and catchy part is that it is created in a way that changes the emotions of the face depended from the touch of the sleeve. There are three different emotions printed inside each cup which are eyes and mouth. The outside part let us see only one of the three emotion faces depending from its position in the cup.”

Let us know in the comments which your favourite is!

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